Insights and strategies on the Salesforce ecosystem

Salesforce Simplifies Editions

On September 3, 2026, Salesforce announced a full overhaul of its commercial editions, replacing the previous model with three new tiers, Core, Advanced, and Max, for Agentforce Sales, Agentforce Service, and Agentforce Industries. At first glance, it looks like a naming change. It isn't. The real news is what now comes bundled by default: Slack, Tableau Next, enterprise-grade data security, and a Premier Success Plan are included in every edition, at no extra cost. It's the clearest signal yet that Salesforce is deliberately simplifying how companies buy and adopt AI.

Claudeforce (Salesforce + Anthropic)

On August 26, 2026, Salesforce and Anthropic announced Claudeforce, an expanded strategic partnership bringing Claude's reasoning together with Salesforce's enterprise trust layer, data, workflows, business logic, and governance, to power reliable agentic action wherever work happens. In the words of Salesforce CEO Marc Benioff, the goal is to bring together "the world's #1 AI and #1 CRM" to deliver a dynamic interface that thinks, reasons, and acts. It's another step in the direction we'd already been tracking since the Fin acquisition, only this time, instead of buying an AI company outright, Salesforce chose a direct partnership with one of the field's leading labs.

Pay for what you use: what the m3ter acquisition reveals about the future of Salesforce licensing

On June 8, 2026, Salesforce signed a definitive agreement to acquire m3ter, a UK-based platform specializing in metering and consumption-based billing. At first glance, it looks like a technical announcement with little impact outside the finance department. It isn't. This acquisition is Salesforce's answer to a question already being asked in plenty of boardrooms: if AI is changing how software creates value, why are we still paying by user seat?

Agentforce: what the Fin acquisition reveals about the future of AI-powered customer service

On June 15, 2026, Salesforce announced the acquisition of Fin, formerly known as Intercom, for approximately $3.6 billion. This isn't just another deal. It's the clearest signal yet that Salesforce is betting heavily on AI-driven customer service. For business leaders, the deal value itself is secondary. What matters is understanding what actually changes: what customers will start to expect, what competitors will start to offer, and what your own Salesforce instance will be able to do in the coming months.

Salesforce after go-live: what no one usually explains

Discover what separates an implementation that's just "installed" from one the team actually adopts.

Salesforce implementation: steps and what to expect

Discover the real steps, the timelines involved, and what to expect from a Salesforce specialist.